m-Tourisme Changes Name to Embrace Digital Travel in the French Riviera
Sophia Antipolis, France – The m-Tourisme community, which has been promoting digital technologies within the tourism and travel industries for the past 15 years, has announced a rebranding. It will now be known as “m-Tourisme & e-Travel.” This new name is intended to better reflect the growing interplay between these two sectors as they increasingly converge in today’s travel landscape.
Strengthening the Tourism Economy on the Côte d’Azur
The Côte d’Azur’s tourism economy benefits significantly from its robust transportation infrastructure, which includes an international airport, train stations, and ports. This well-developed network plays a crucial role in facilitating travel and ensuring that visitors can easily explore the region. The integration of digital technology is further enhancing the traveler experience by providing vital information and navigation support for tourists.
Amadeus, a leader in travel technology, is based in Sophia Antipolis, illustrating the area’s importance as a hub for innovation in transportation and travel. In addition, local startups such as Travel Planet are making significant contributions to the evolving travel ecosystem, ensuring that the region remains competitive in the modern travel industry.
Collaborative Efforts to Foster Industry Synergies
With backing from the Nice Côte d’Azur Chamber of Commerce and other institutional partners, including Côte d’Azur France Tourisme, the rebranded m-Tourisme & e-Travel community is set to host a variety of events. These gatherings— including breakfasts, after-work sessions, and business lunches—aim to cultivate synergies among hoteliers, travel agencies, and digital enterprises based in the region.
The initiatives are designed to strengthen collaboration within the tourism and travel sectors, fostering relationships that can enhance the overall visitor experience and economic stability of the area.
By unifying under a new name that encapsulates both tourism and digital travel, m-Tourisme & e-Travel is poised to play a pivotal role in the future development of the Côte d’Azur’s tourism landscape, integrating technology and travel in a mutually beneficial manner.
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